AU JOUR LE JOUR is the brand established in 2010 through the creative encounter between Mirko Fontana and Diego Marquez, two Italian designers with different, untraditional backgrounds.Mirko Fontana, who graduated from Luiss Carli of Rome with a degree in Economics and Marketing, began his career working for a design and technologies multinational corporation, but subsequently returned to his
first love: fashion. After obtaining his Master’s in Media Relations at Sole 24 Ore, he worked for a public relations agency in Milan.
Diego Marquez, who graduated with a degree in architectural engineering from University of Bologna, started working for an architectural firm focusing on fashion buildings, showrooms and single-family homes. He, too, returned to fashion, working for several companies in sales and product management.
In 2009 Mirko and Diego decided to present their vision of fashion with a new brand that could represent their aesthetic and their desire for novelty on the market. Already with their first collection – Winter 2010 – they were much appreciated by top buyers in Italy such as Ratti in Pesaro, Luisa via Roma in Florence and Folli Follie.
In 2011 they were among the finalists of Who is on next?, a competition sponsored by Vogue Italia. Although they did not take first prize, they were still noticed by the editor-in-chief of Vogue Russia and their clothes were published in the January 2012 issue with a five-page spread, which paved the way for their successful distribution in Russia and Eastern Europe. This led to the expansion of the brand’s international distribution that successfully reached the Far East, especially the markets of Hong Kong, China and Korea.
In 2013 they presented their vision for menswear with the launch of Garçon. They were conclusively recognized by the press, buyers and public thanks to their iconic prints, which were imitated by many, and by the impact of their press and digital communication strategy.
Due to this success, Giorgio Armani asked Mirko and Diego to show their FW14 collection in his theater in February 2014. From that moment on, the international distribution of au jour le jour expanded even more.
In 2015 au jour le jour launched its childrenswear collection with au jour le jour petits.
Thanks to their great visibility, the two designers were offered important consulting contracts by major companies and successfully expressed the DNA of these brands with great personality and innovation.